Rational choice theory says individuals make choices that result in outcomes aligned with their best interests.

Rational behavior refers to a decision-making process that is based on making choices that result in an optimal level of benefit or utility. Rational choice theory is an economic theory that ...

Rational choice theories need to be supplemented by assumptions about the rewards and constraints that people face. The American Sociologist publishes papers, comments, and other writings on topics of ...

The Meaning of Rational Choice Theory. Rational choice theory (RCT) theorists believe that most human decisions are based on maximizing a person's own benefits, while minimizing that which can ...

John H. Aldrich, Rational Choice and Turnout, American Journal of Political Science, Vol. 37, No. 1 (Feb., 1993), pp. 246-278 ...

“Rational choice has come quite a way,” a Stanford University professor, Barry Weingast, said. “Thirty years ago, it was far outside the mainstream in political science in almost every respect.” Mr.

The third check against the theory of the rational consumer is the fact that we're social animals. We let our friends and family and tribes do our thinking for us.