The iQOS is championed by Andre Calantzopoulos, Philip Morris International's chief executive, who in media interviews makes the point that he smokes the device.

IQOS devices heat specially designed tobacco sticks without burning them to release tobacco flavour with no fire, no ash, and no smoke.

Philip Morris is putting out a new product that's somewhere between a regular cigarette and an electronic one. Here's what we found.

The IQOS device warms real tobacco, but at a temperature too cool to make smoke. “I don’t know how much safer it will be than actual smoking,” Williams-Luther said.

TOKYO/NEUCHATEL, Switzerland (Reuters) - In seeking regulatory approval for a new smoking device called iQOS, Philip Morris International Inc is claiming the electronic gadget is less likely to ...

Philip Morris International began selling its IQOS heated tobacco device in Austin, Texas on Thursday for $60 a piece, an executive told Reuters, kicking off efforts by the world's largest ...

E-cigarettes using liquid nicotine are not allowed in Japan, meaning heat-not-burn devices such as IQOS have less competition from vaping devices. Advertisement Advertisement ...