Excel has a versatile If, Then function built right into it. We’ll show you how to use the IF function in Excel with a number of helpful examples.

If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group depending on where they might be in your sales funnel.

Formulas are powerful tools for performing calculations and analyzing data in Excel. In this beginner’s guide, you’ll learn how to use formulas and explore some popular built-in functions.

The Excel ISEVEN function aims to return True if the number is even. This tutorial will show you how to use the ISEVEN function in Excel.

AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to drive more conversions.