So, if you are using Google Website Optimizer, Visual Website Optimizer or other tool of your choice, here is a way to improve the measurability of your tests using Google Analytics.

How To Add Google Analytics To WordPress Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website.

Metrics & ROI - Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the ...

Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

Note, I will use the previous version of Google Analytics, since the new version was just released. I want to make sure everyone reading this post can walk through this tutorial.

Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to know anything about how different types of users behave ...

To assist users and provide a friendly experience, Google has introduced the feature of Customisable Dashboards. Users can integrate various widgets into their Google Analytics interface to help ...

Previously, I covered the basic steps involved in setting up a Google Analytics account. In this column, I’ll focus on four GA reports to help you better ...

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing ...