I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.

Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you need to ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage.

Not all conversions are created equal. A sale of a high-value product is more valuable than a low-value one. When our ...