What's the best way to put big data to use to make marketing seem more like a service than an intrusion? IBM's Anjul Bhambhri explains how.

IT big-data analytics has emerged as the new IT operations-management approach of choice, promising to make IT smarter and leaner.

Data can improve many aspects of your organization by informing processes like employee training and creating client profiles.

Big data is the trend that is taking over the world of business. Quantity over quality reigned supreme for a short period of time, before companies started to take a long, hard look at the ...

The term the industry writers use to describe this new phenomenon is “Big Data.” It’s a nebulous definition, but in general “Big Data” refers to any trove of information too large to deal with in a ...

By using big data analytics in your planning and decision-making, your company will be well-equipped to solve today’s advertising problems and anticipate tomorrow’s challenges.

First, executives need to lead the way in supporting cultural change by acknowledging the importance of data in the decision-making process. Next, use data modeling to project probable outcomes and ...

Big data can help make Americans healthier, and the Trump Administration has stated—in its recently released Make America Healthy Again report and elsewhere—that building a national big-data ...

Everywhere you look there is mention of “big data.” But what business people care most about is turning big data into big profits. This is the focus of Russell Walker’s book From Big Data to ...

Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by ...

Quantzig has announced the completion of its latest article that explains how big data analytics can help supermarkets.