Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use.

Using the new Google Analytics v5 Event Tracking feature can provide a tremendous amount of data in terms of tracking how and when people click away to leave your site.

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

Google Analytics is a free comprehensive tool that allows you to track your web traffic and data. Google Analytics will show you how many people visit your site, individual pages, conversions, and ...

10 Google Analytics Custom Events That Track the Untrackable Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a ...

Google Analytics gives businesses the tools necessary to track and understand trends, including which products are and aren't selling, which are gaining traction and which parts of your website ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Most web analytics systems don't report on organic search traffic from emerging search engine blekko. Learn why and see two different solutions for Google Analytics.

Google Analytics does not track data in real time. There is a delay of approximately 24 hours between site activity and the data displayed in your Google Analytics dashboard.