You can use Instagram Reels to make 15-second videos with visual and sound effects, similar to TikTok.

How to record and post an Instagram Reel Open the Instagram app and navigate to your feed or your profile page. Tap the New post icon at the top of the screen.

To create a reel, open the Instagram camera just like you would to use Stories, and select Reels on the bottom scroll bar. You’ll see the editing tools stacked on the left side of the screen ...

Meta is now making it easier for users and creators to cross-post content between its platforms so you can make sure your Reels are seen by more people.

Instagram users with business accounts can schedule posts and Reels up to 75 days in advance directly from the mobile app.