Universal, Sawhorse and Roblox execs discuss a promotional ‘Kung Fu Panda 4’ experience that helped rejuvenate animated film before ‘Inside Out 2.’ ...

Chipotle returns to the "metaverse" of Roblox to debut animated short film ad and details $2M in donations.

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

Toei Animation’s upcoming film ‘Hypergalactic’ is aiming to creators and fans on game platforms Roblox and Fortnite through a deal with Spaceport.