Mexican restaurant chain Chipotle is taking its annual “Boorito” Halloween event into the metaverse opening the first virtual Roblox storefront.

The Mexican food chain is giving away $1 million of free food for the upcoming holiday as it launches its new, immersive digital gaming experience, Ingredient Quest, on Roblox, the brand announced ...

Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.

Chipotle is giving away $1 million worth of free food on Monday, in honor of Cinco de Mayo. The brand announced its “Ingredient Quest” gaming experience on Roblox in a press release Tuesday.