Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use.

Google Analytics accounts are based on hierarchies systems so you can organize your account better. You can have up to 100 Google Analytics accounts under one Google account.

Can you find fraudulent bot traffic with Google Analytics alone? Yes, here's how.

Follow the instructions carefully to ensure you create a Universal Analytics property, not a Google Analytics 4 property. Once your property is set up, locate your tracking ID.

Learn how to configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data.

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations.

Setting Up Google Analytics As it is clear from the screenshot above, it is very simple to add the Google Analytics tracking code to a YouTube branded channel.

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.

10 Google Analytics Custom Events That Track the Untrackable Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a ...