How to Track an Existing Google Analytics Code. If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately ...

Can you find fraudulent bot traffic with Google Analytics alone? Yes, here's how.

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Google Analytics 4 offers a robust, event-based approach to tracking website activity.

Add Google Analytics Code Snippet Directly To The Header.php File If you are comfortable working directly in your theme code, this is another option for adding your Google Analytics code.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

When it comes to tracking your website visitors, nothing beats Google Analytics. Here's how to add Google Analytics to WordPress.

10 Google Analytics Custom Events That Track the Untrackable Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a ...