“Snap doesn’t have first-party login data that extends across platforms,” Sigel said. “If I were Snap, I’d be thinking cross-device and how do I expand.” Snap debuted its attribution capabilities with ...

While many newer social media platforms, such as Clubhouse and Instagram’s Threads, are slowly losing their charm, Snapchat still stands as a timeless icon. There’s no rocket science behind ...

Snapchat's launching SnapKit, Snapchat's developer platform, which allows developers to bring Snapchat features, like Bitmoji and Stories, into their apps.

Snap might keep growing over the next decade as it gradually narrows its net losses, but it probably won't evolve into a trillion-dollar social media juggernaut like Meta Platforms.

Perhaps Snap means platforms when they say products, or features that support the platform, but as a strategist in the digital era, never lose sight of platforms.