“Snap doesn’t have first-party login data that extends across platforms,” Sigel said. “If I were Snap, I’d be thinking cross-device and how do I expand.” Snap debuted its attribution capabilities with ...

Snapchat's launching SnapKit, Snapchat's developer platform, which allows developers to bring Snapchat features, like Bitmoji and Stories, into their apps.

While many newer social media platforms, such as Clubhouse and Instagram’s Threads, are slowly losing their charm, Snapchat still stands as a timeless icon. There’s no rocket science behind ...

Snap might keep growing over the next decade as it gradually narrows its net losses, but it probably won't evolve into a trillion-dollar social media juggernaut like Meta Platforms.

Snapchat's Snap Map reached a major user milestone, and the success could impact how teens use Instagram and other social media platforms.

While other platforms race to dominate the creator economy through funds, feeds, and increasingly similar features, Snap has quietly taken a different approach ...