As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Reader: I am part of a digital marketing team providing services including building, managing and optimizing paid media campaigns. What advice would you give for answering questions from a client that ...

Whether you’ve already taken the plunge on implementing generative artificial intelligence into your practice or are still testing the waters, there’s one key question to ask yourself: What do I tell ...

For tech service companies, an effective onboarding process isn’t just about setting up accounts and briefing new clients on features. From establishing clear communication channels to outlining ...

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