As a coach who specializes in customer experience strategies, I've observed the biggest buzzword that customer experience professionals must endure today is "return on investment," or ROI.

A customer experience strategy should consider all these touchpoints and aspects to create the most appropriate experience at each moment in time for your customer, Lopes added.

Customer experience plays a vital role in improving your business as well as customer services and is expected to reach $82 Bn by 2020.

Does your customer experience strategy have a big impact on your bottom line? It should. A thoughtful, dynamic customer experience strategy is at the heart of every bottom-line-boosting CX effort ...

The core of a data-driven customer experience strategy is leveraging technology to improve not only our own understanding of the changing technological landscape but also our customer’s experience of ...

Building a customer-focused strategy means the customer and their needs come first as a way to reach brand goals and grow your business.

Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy. This ...

Attract Phase When developing a customer experience program, it's best to start with a small, focused team, enabling you to achieve quick wins and deliver business impact. Staffing these roles can ...

Instituting an effective strategy for marketing and scaling your business can seem burdensome and overwhelming at best, especially if you're a newcomer to the fray. However, it's most certainly a ...