Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As someone who has spent decades in the digital marketing industry, I’ve witnessed the ...

The way we work has changed — and so has leadership. Rebecca Knight is a journalist who writes about all things related to the changing nature of careers and the workplace. Her essays and reported ...

When I decided to pitch myself as a collaborator for artists at an upcoming show, I knew that business cards were the best ...

Building a professional online presence can feel overwhelming, especially when you’re juggling the countless demands of running a business. If you’ve ever wondered how to make your brand stand out on ...

Albert Invent is a digital platform that uses AI-driven analysis to assist chemists with research. The platform integrates data from electronic lab notebooks to speed up product development. This ...