How to Conduct Qualitative Market Research A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more ...

What Are Data Analysis Skills? Quantitative and Qualitative Examples Combining quantitative and qualitative data skills allows you to make informed, balanced decisions by understanding both the ...

First, they look at why qualitative real-world evidence is important to pharma, what the criteria is for good qualitative research and why stakeholder preference studies should incorporate ...

Hootology, a market research platform marrying trusted research principles with modern technology, today announced a $1.1 million pre-seed round and the launch of HOOQZ, a GenAI-powered market ...

Certification is one of our profession's most contentious issues. As a way of legitimating entry and adding status to qualitative research, certification has advanced towards the top of the agenda.