AI models weigh credibility heavily. Mentions in respected media outlets, research publications or industry databases reinfo ...

Breaking through as a commodity isn’t about being better—it’s about being different. Consider water, perhaps the ultimate commodity. Yet, Liquid Death turned plain water into a $700 million brand by ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

As content demands increase, it can become easy to put brand consistency aside. But you don't have to compromise brand to scale content production. Discover how to build and maintain a strong brand ...

Scroll through any marketing feed and you’ll find the word “storytelling” dropped like seasoning—sometimes insightful, often generic. Everyone agrees it’s powerful. Few agree on what it actually means ...

Becoming a podcast sponsor can be a powerful way for a brand to gain exposure, credibility and even trust among consumers—if it’s the right podcast for the brand. With the vast array of podcasts out ...

I’m often asked this question: “What word best describes you?” My response is always “courageous.” There are a few ways to define this word, but the one that best drives my connection with it is: ...

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer ...