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Brian Akaka is the founder and CEO of Appular, the first full-service marketing and PR agency founded just to represent apps on Apple's App Store. While Akaka hasn't built an app himself, he has a ...

How to Make Money on iPhone Apps Sure, the marketplace is teeming with competing apps. But there still is tremendous opportunity for scoring big"”if you have a great idea.

Apple promotes many apps through the App Store, which has its own editorial board to choose the best apps and highlight them for users. However, there wasn’t much transparency about how Apple ...