Understand the key differences between search rankings and AI citations, and how to create content that performs in both.

How to create how-to content Great how-to content is born once you know your goals for that content, understand whom you’re writing to, and know exactly what your content will help them accomplish.

How-to pieces can help build visibility, trust, and respect for your brand. Here are five important tips for creating how-to content.

Forming a job search support group or job networking group can be a great way to help find work. Here's how you can do it.

Google's Custom Search service allows you to create your own search engine for your company's website. By limiting the search engine to your own Internet domain, you and your employees can use the ...

How to create SEO-friendly content SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Here’s how to ...

When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks.