How to Conduct Qualitative Market Research A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more ...

Lakshmi Balachandran Nair, From 'Whodunit' to 'How': Detective Stories and Auditability in Qualitative Business Ethics Research, Journal of Business Ethics, Vol. 172, No. 2 (August 2021), pp. 195-209 ...

New release introduces vibe coding for market insights, enabling any team to combine AI-moderated research with the depth of ...

Institutional Review Boards (IRBs) undermine qualitative researchers from achieving ethical standards that are promoted by youth, feminist, critical race, queer, and cultural studies. While conducting ...