We all know the importance of a consistent and strong brand identity. But once you have your identity defined, it’s important that you focus on creating a robust, on-brand collateral suite. This plays ...

With the shift in consumer behavior, creating a beverage brand is more competitive than ever. Customer loyalty is not what it once was. The craft beer craze was a perfect example of how consumers ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

AI models weigh credibility heavily. Mentions in respected media outlets, research publications or industry databases reinfo ...

What’s the first thing that comes to your mind when you hear the word “personal branding?” Does it make your mind brim with possibility—or make you roll your eyes? We’ve been conditioned to think of ...

In a retail and service world filled with Amazon, Costco, Target, Walmart and other massive, multinational companies, there still remains a surprising amount of space for local business. The ...

Want to get ahead and open yourself up to new opportunities? A strong personal brand might be just what you need. With the rise of digital platforms, personal branding is more powerful and essential ...

Building trust isn’t just about looking secure anymore. That’s the bare minimum. These days, if you’re aiming to build a tech-forward brand, whether you’re a startup founder, an ecommerce builder, or ...

Entrepreneur's ambitious goal is to reach $10 million in revenue in the next five years. Simone Ware, a Caribbean woman born and raised in the Virgin Islands, said her heritage deeply influences her ...

When people ask how we scaled Trust & Will into a national brand that’s helped over half a million families, I could point to our venture funding, our partnerships with Amex and AARP, or our TV ...

In fact, Petty became a Huckberry ambassador and host as a result of his own participation in another of the brand’s shows called Huckberry Homes. The episode on Petty’s North Atlantic surf oasis has ...

Let’s be honest. In Ghana (and across Africa), we love job titles. The longer, the better. Add “Chief,” “Executive,” “Manager,” “Director,” and suddenly you’re walking with extra respect at church, ...