Sariki Abungwo, Founder/CEO of Blesatech. Helping small business owners to start and grow their businesses by leveraging marketing systems. In today’s saturated market, where competition is fierce and ...

This article highlights the importance of not only the budget investment perspective but also the consistency in how brands show up in China through a 'dragon tail' effect. China’s consumer behaviour ...

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk ...