Ferencz started the company a few years ago with an idea of bringing traditional-game-development processes to the Roblox community.

SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company's millions of player-creators create usable game code and in-game 2D ...

The Roblox AI seemed to change in-game weather effects based on simple text prompts, similar to how ChatGPT works. As a result, Roblox AI could make game design and development significantly easier.

While the games produced by Roblox Studio currently don't look particularly elaborate, the platform essentially provides an easy way for young creators to access game development tools.

However, what others are wondering about isn’t whether the game will get more players, but whether the dev team will be able to capitalize on the moment that Roblox Grow A Garden has brought them.