As the world becomes increasingly digitized, health tech startups are under pressure to stand out from the crowd. But in our saturated industry, how can you ...

Learn practical, easy-to-use strategies to attract the right customers for your business—and keep them coming back for more. You’ll learn how to identify who you really want to serve, what those ...

The growth of quick-service restaurants has been staggering over the last few years. While it’s easy to praise technology and the rise of online ordering for this, many other factors have contributed ...

American Express launches a TikTok partnership and content hub where big influencers teach small businesses how to reach Gen Z and Millennial shoppers. Designed for brands that are new to social media ...

To stay competitive in the crowded fast-casual segment, toss out traditional marketing tactics and think outside the box to attract new customers. Increasing demand for high-quality, fresh ingredients ...

In the fall of 2015, my recently launched New York City-based presentation software startup, Slidebean, hit a milestone two years in the making: We reached 100 customers on our platform. Whooo! For a ...

Use this framework to mitigate the risks. by Ryan Hamilton and Annie Wilson In response to the intense pressure to grow, many companies seek new kinds of customers. A broader customer base seems as if ...

LinkedIn, the professional social media platform, is quickly becoming a go-to channel for influencers thanks to its business-focused community and positive atmosphere. Compared to other social ...

Vastu Shastra offers practical guidelines to optimize shop layouts for improved customer flow and increased sales. By ...

Ikea shoppers will see price cuts of up to 50% at many of the company's restaurants globally, as the Swedish retail giant aims to attract cost-conscious consumers. The steep price cuts will be a ...