Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers freelancing, AI, and remote work.

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Learn how to tell if your business could be facing a cash crunch Nick Guy is a staff senior editor for Buy Side. He's been reviewing personal technology, accessories and myriad other products for more ...

To analyze a business’s profitability, the financial statements must be looked at to understand better where the company is succeeding. Looking at the chart of accounts provides a clear understanding ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

The rise of experimental evaluations within organizations — or what economists refer to as field experiments — has the potential to transform organizational decision-making, providing fresh insight ...