The volume of qualitative data (QD) available via the Internet is growing at an increasing pace and firms are anxious to extract and understand users' thought processes, wants and needs, attitudes, ...

Explore the differences between quantitative and qualitative analysis in the context of institutional investing. Learn how asset managers use both to evaluate strategies, managers, and market trends.

Relying on quantitative data can overlook the human element of consumer behavior, leading marketers to miss out on valuable insights only qualitative data can provide.

The International Monetary Fund (IMF) has expanded its online learning program, offering over 100 Massive Open Online Courses (MOOCs) to support economic and financial policymaking worldwide. This ...

Vol. 39, No. 2 (148), Special Issue: Spatial Analysis in the Social Sciences and Humanities. Towards Integrating Qualitative, Quantitative and Cartographic Approaches (2014), pp. 68-102 (35 pages) ...

Do you know that 82% of customers read online reviews at least sometimes before purchasing items? You should read them too because customer reviews offer great insight into your target clientele’s ...

Qualitative Factors to Consider in Restaurants. Qualitative factors represent aspects of a restaurant that are difficult to impossible to analyze using mathematical formulas. Although data-driven ...