Google updated its Google Tag Manager (GTM) conversion tag, changing how to configure user-provided data for Enhanced Conversions directly in the tag. Google launched a change to offer all advertisers ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google Ads and Floodlight tags. How it works. A new Event Parameters field ...