You can use the Excel Concatenate function to create a sentence, join and add space between words, comma between words, space between words, etc.

Concatenate merges the data you have inserted into columns into its own cell or column in Excel. Let’s take a look at how to use concatenate in Excel.

We can use concatenate to pull in the brand and category (using the ad group naming table from point one). We can then pull the formulas down against all the ad groups and all-new ads will be created.