There’s a stereotype of a brand marketer pitching a big (expensive) campaign idea to a room of skeptical executives. The stereotype includes flashy ad placements (signs in Times Square!), unproven new ...

Podcasts aren't only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that ...

Let’s be honest: too much B2B content is AI‑generated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing ...

The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "There's so much jargon...It's overwhelming," says Julie Revelant, Marking Smarts' latest podcast guest. But you're still ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

JPMorgan Chase contends the standing rules around business payments can be made more flexible. As a growing number of banks use payment automation to lure business-to-business clients, JPMorgan Chase ...

Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. The way buyers make decisions has changed dramatically. They ...