In the framework of Grounded Theory and qualitative research, the author uses a study of medical technology and medical work to examine the supposedly "self-evident" procedure of coding field ...

This release also introduces a concept Discuss is calling vibe coding for market insights. Borrowed from software development, where AI turns natural-language instructions into code, vibe coding in ...

How to Conduct Qualitative Market Research A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more ...