How to use big data to help sales With so much structured and unstructured data available, it can be rather daunting to know where to begin a data listening program.

We are living in the era of Big Data. The volume and variety of data that is available to marketers today from internal sales records and public records, sophisticated web analytics applications ...

Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.

Big data is poised to help marketers reach and engage customers and prospects in ways that businesses are only now starting to understand. Enterprises that don't embrace analytics may soon see ...

Rebecca Barnatt-Smith gives insights into using big data and analytics for improved customer acquisition and retention.

Google Analytics and Leadfeeder strengthen their partnership by co-creating content to help sales teams worldwide. The first video was released overnight on the Google Analytics YouTube channel.

In the modern world of Big Data, it may seem attractive to gather as much as you can, but the reality is that less is often more. Big Data may be stealing the limelight for its novelty and sheer size, ...

Leveraging big data analytics in fashion industry can help companies to easily understand the market trends by using data-driven sentiment analysis solutions on social media and other platforms.

Until recently, however, businesses have been less quick to implement big data analytics in supply chain management than in other areas of operation such as marketing or manufacturing.

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