How to use big data to help sales With so much structured and unstructured data available, it can be rather daunting to know where to begin a data listening program.

Until recently, however, businesses have been less quick to implement big data analytics in supply chain management than in other areas of operation such as marketing or manufacturing.

Rebecca Barnatt-Smith gives insights into using big data and analytics for improved customer acquisition and retention.

We are living in the era of Big Data. The volume and variety of data that is available to marketers today from internal sales records and public records, sophisticated web analytics applications ...

Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.

Big data is poised to help marketers reach and engage customers and prospects in ways that businesses are only now starting to understand. Enterprises that don't embrace analytics may soon see ...

Google Analytics and Leadfeeder strengthen their partnership by co-creating content to help sales teams worldwide. The first video was released overnight on the Google Analytics YouTube channel.

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive.

When big data analytics helps gather information to market a product or service, it will also help gather information about the results that a particular marketing campaign has brought to a business.

How can predictive analytics hone your marketing efforts? Predictive analytics is the backbone of data-driven marketing. The following are some of its top applications in marketing.