Search Engine Land » SEO, PPC & AIO Guides » The most important HTML tags to use for SEO success Share HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals.

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over ...

Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. Semantic HTML gives meaning and structure to web ...

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