Goop, the wellness and lifestyle brand founded by actress Gwyneth Paltrow , is expanding its focus in the world of fashion.

Paltrow is evolving Goop's G.Label clothing label into a new minimalist line called GWYN Gwyneth Paltrow announced a new ...

Speaking to Vanity Fair in March, Paltrow made it clear that Goop’s perceived decline did not concern her, saying, “I. Don’t.

Less than two years after it launched, Good Clean Goop — the accessible product line from Gwyneth Paltrow's lifestyle ... try our new line of essentials," Paltrow said in a statement ahead of the line ...

Goop Beauty, the wellness-rooted brand founded by Gwyneth Paltrow, is entering a new phase as it rolls out across 800 Ulta Beauty stores nationwide on Sunday. With six products featured on Ulta’s ...

Gwyneth Paltrow's Goop brand hit with penalties for 'unsubstantiated claims' Actress Gwyneth Paltrow's lifestyle brand, Goop, has been slapped with penalties for "unsubstantiated claims." The products ...

Gwyneth Paltrow's journey to becoming a cultural icon in America is defined by her varied career and entrepreneurial spirit ...

She explains the various health claims and controversies within Goop while creating awareness of the "big wellness" industry Odell says Paltrow successfully "made wellness a luxury commodity" In her ...

Gwyneth Paltrow's Goop is phasing out its less expensive beauty offering, Good Clean Goop. Launched in 2023, the line was sold at Target and on Amazon. Goop has undergone a number of pivots since its ...

Gwyneth Paltrow has asked Hollywood agency CAA to help her find buyers for her online Goop empire as she returns to the ...

The newly released Gwyneth Paltrow offers some insight on Goop’s success over the years — while also sharing details about what goes on behind closed doors. Author Amy Odell writes in Gwyneth: The ...