Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

This civilization enjoyed chewing on a gum-like substance called chicle, derived from the sap of the sapodilla tree. The ...

When we said, “Don’t expect hotel companies to stop launching new soft brands anytime soon,” we weren’t kidding. Today, Best Western Hotels & Resorts is joining its hotel peers and ...

Since its introduction in 1929, P.K chewing gum has captivated consumers with its unique pellet form and delightful flavors.

As you chew, the sweetener and flavoring dissolve in your saliva and spreads over your tongue. Yum! Eventually most of the sweetener and flavoring slide down your throat with your saliva and the great ...

In 2014 we had a game-changing idea for 5 Gum. We transformed our packs into games of Truth or Dare that would give teens and young adults a reason to engage with the brand again. But we didn't stop ...

Communications in Soft Matter contain novel scientific work of such importance and interest that rapid publication is required. Communications are concise and should not exceed four journal pages ...

An curved arrow pointing right. Bubble gum starts out with gum base, then flavorings and sweeteners are added. When it's all mixed up, it looks like a giant pink monster. The way it's streamlined ...

Most users of nicotine gum -- now sold over-the-counter under the Nicorette brand as well as several generic names -- see it as a short-term measure. GlaxoSmithKline, marketers of Nicorette ...

Xanthan gum is a common food and drug additive. It’s a type of carbohydrate made by bacteria called Xanthomonas campestris. During fermentation, the bacteria break down sugars and produce a ...

In 2021, after a year of lockdowns and social distancing, gum was practically forgotten. People were socially distanced ... In compiling a recent case for long-term, sustained investment in brand, we ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...