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Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...
Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...
Gucci is putting down real roots in the metaverse. After installing a number of temporary experiences in Roblox, the global gaming platform, Gucci on Friday unveiled Gucci Town, a permanent ...
Gucci is making a stronger commitment to the Roblox community with the launch of what’s described as a new “gathering place” for likeminded metaverse enthusiasts. The space, formally known as Gucci ...
Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...
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As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...
Miley Cyrus is the latest celebrity to join the metaverse. As the face of the Gucci’s Flora Gorgeous Jasmine fragrance, the singer is making her debut in Roblox’s Gucci Town as the platform’s first ...
It's party in the metaverse as Miley Cyrus takes to Roblox to promote Gucci's newest fragrance, Gucci Flora. Cyrus, who is a celebrity ambassador for Gucci Beauty's Flora Gorgeous Jasmine campaign, ...
The Roblox game Gucci Town is a life simulator game created by Gucci Town. If you are looking for the latest 'Gucci Town' codes, then you have come to the right place. Check out our other code guides ...