Google may have partially walked back a plan to deprecate all shortened goo.gl links, but millions of links that rely on the link shortener will still break before the end of August. Links created ...

If you are trying to use the URL Inspection tool within Google Search Console and you are getting errors, you are not alone. Google has confirmed there is an “increase in errors when inspecting URLs.” ...

Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that 99% of the shortened URLs receive no traffic. They were previously ...

Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...

Google has announced that it will continue to allow the shortened URL 'goo.gl' to continue functioning if it can confirm that it is actively being used, despite the service being discontinued in ...

Google previously announced it would end support for all goo.gl URLs on August 25, 2025. The company has reversed course and will preserve actively used shortened links. Links that were redirected in ...

In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when there are duplicate pages. He ...