By integrating with Google's ad infrastructure, Roblox becomes accessible to millions of advertisers who are already using Google Ads.

The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups.

On Friday, Roblox announced it would be launching a new social video app, plus new AI tools for Roblox creators. The popular ...

That’s a strong statement, and in response, Roblox’s Chief Safety Officer, Matt Kaufman, has announced a new plan to ...

Roblox announced a new short-form video content application and an earnings increase for creators at its developers conference on Friday, looking to ride the wave of strong engagement and lure new ...

Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its recent partnership announcement could be a major step toward addressing ...

Roblox has more active users daily than Steam, at 85 million. Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ...

Roblox has become a hub for crossovers and a growing metaverse of IP, and its next collaboration will see one of the most ...

In addition to confirming ages for individual accounts, Roblox also said it plans to adopt new systems that will limit ...