Google Play has a new discovery feature for apps, new ways to acquire users, updates to Play Points, and other enhancements to developer-facing tools.

We are only at the onset of Apps in search, expect App Discovery and Indexing to change drastically over the next year or so. Mariya Moeva, Google’s Webmaster Trends Analyst, said at SMX West ...

Because users expect a good experience, so does the Google Play team and, as a result, apps that fit these guidelines will get pushed up higher in the discovery pipeline.

Alexa has more than 13,000 skills, already creating an app discovery problem. While the number of third-party Google Assistant apps is currently much smaller, it will grow rapidly because of the ...

Google has introduced an original video series called "The Play Report" to let people discover new apps, and it will appear on the Play Store.

According to Google, when targeted app collections are pushed rather than generic sets, install rates double. The company will also be supporting third-party ad networks, alongside its own, using ...

Google is finally getting deep into deep links. Starting this week, the search giant will add mobile-app links to its search results on Android phones.

Google has tweaked its Android Market app store to make it easier for users to find new apps.Among the new and updated features is a revamped top apps charts which now shows top free, top paid and ...