Sweden’s data protection watchdog has issued a couple of fines in relation to exports of European users’ data via Google Analytics which it found breach the bloc’s privacy rulebook owing to risks ...

Sweden’s privacy regulator has ordered three local companies to stop using Google LLC’s ubiquitous Google Analytics service. The decision, which was made public today, follows several similar ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 ...