Analysts can click on each ID to view a User Report. The User Report displays a series of actions that were undertaken by the ID user, sparking new ideas in using other analytics reports.

The new cross-product access management tool will allow easy creation and application of audiences from GA4 to Google Ads.

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here's how.