Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

The Page Overview section provides basic performance details with the total pageviews. If your organization would like to dive deeper into metrics, then an administrator can connect your Page to a ...

How to set up event tracking in Google Analytics Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information ...

Google Analytics is a free web analytics tool that generates detailed statistics on a website. All content released from CORE to www.army.mil is automatically connected to Google Analytics, allowing ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Keeping track of the visitors to your company's Tumblr blog is extremely important when it comes to measuring its impact and importance in terms of your social media strategy. Because Tumblr doesn't ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With the new policy, cookies will only be allowed from sites that users visit directly. This ...

Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...