Discover how to use Google Analytics 4 to improve your B2B marketing results. In this Master Class, data scientist and marketing whiz Christopher S. Penn walks you through GA4, from setup to data ...

In the world of marketing, it takes a lot of skill and savvy to thrive. And these days, data analysis is at the top of the list. One of the most popular tools out there for using data to your ...

Learn where software like Google Analytics 4 fits into the overall customer data framework and what you'll need to do to prepare for a future with less and less customer data available from ...

A federal jury determined on Wednesday that Alphabet’s Google, must pay $425 million for invading users’ privacy by ...

A federal jury determined on Wednesday that Alphabet's Google must pay $425 million in a class action lawsuit that accused it ...