Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be able to access, report and export your historical ...

Google Analytics may not have fully brought in your analytics data for Wednesday, November 13th, within the GA4 interface. Over the past few days, I've seen complaints from site owners and marketers ...

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. Improved data quality identification makes it ...

The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...