Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Google on Thursday finally launched real-time traffic tracking tools for its already-good Google Analytics service. On top of that, the company introduced premium Google Analytics accounts that offer ...

Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

Six days after Ars revealed an online service selling links to tax returns, prescription refills, and reams of other sensitive information collected from more than four million browsers, the data ...

To make Google Analytics reporting less of a game, users should review access management on a regular basis. Coordinating analytics reporting across a team can feel like whack-a-mole rather than a ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Google overhauls Analytics' Advertising section to consolidate all ad and publisher reporting into one streamlined hub. Google updated Analytics' Advertising section. All ad and publisher reporting is ...

Google Analytics has thrown aside the velvet rope and opened up their service to the world at large...or at least, anyone who wants to track their website stats: I'm happy to tell you that we've just ...

Google announces the integration of GA4 properties with AdSense accounts, a game-changer in the realm of monitoring website performance. Google allows integrating Google Analytics 4 properties with ...

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable ...