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Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive.

The newly announced Roblox avatar updates aim to inject both more customization and more realism into the blocky Lego-like looks that are synonymous with the platform now.

Roblox Connect weaves Roblox's existing avatars, voice chat and camera-based facial animations together into a new product.

Steps for altering your avatar’s appearance in every Roblox experience, from adding and removing items to changing your skin color and gender.

Roblox has plenty of ways to handle avatars, but now, there's more to do with them than ever before! Get the details here.

To encourage participation, “Godzilla x Kong Obby” dishes out collectibles that can be redeemed for exclusive Roblox gear, including Godzilla’s tail and head and Kong’s head and axe. The Gang, a ...