Follow the instructions carefully to ensure you create a Universal Analytics property, not a Google Analytics 4 property. Once your property is set up, locate your tracking ID.

From the Advanced Settings section, click Add your organization’s tracking ID. Copy and paste your Google Analytics tracking ID into the Edit Organization Settings lightbox.

Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this ...

Can Google Analytics Show Me Who Views My Tumblr?. Keeping track of the visitors to your company's Tumblr blog is extremely important when it comes to measuring its impact and importance in terms ...

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.

Here's everything you need to know about Google Analytics -- from bounce rate to tracking code.

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.