“The pandemic-induced boom (in frozen foods) will likely subside (following price hikes), but many consumers will continue to buy them because they taste good,” said an association officia ...
Frozen foods have an image problem – or rather, they used to. A survey carried out before the pandemic by The Grocer found that one in three Britons were frozen food snobs, believing them to be ...
“Many consumers are looking for foods that won't perish before they can cook them,” says Rupert Ashby, chief executive of the British Frozen Food Federation (BFFF). After a surge during ...